Before I started reading blogs and watching YouTube videos I didn't even know a thing like primer existed. Sad, I know. I started using Rimmel's one quite a while ago now and it made my life a whole lot easier. My makeup looks so much better and lasts for ages and ages. It absorbs into the skin really fast so there's no need to wait before applying foundation. It makes my face feel fresh thanks to its smoothness, even after only a couple hours sleep (happens a lot to me, unfortunately). Probably because of it's amazing ingredients such as Vitamin E, Palmaria Palmate Extract or Grape Extract. It's got a floral/soapy smell to it, but I actually like it a lot (not everyone does). It's a clear, not tinted formula, another good thing about the product. I want to try out other primers too, but this one is so good I decided to keep it safe for now. I will definitely re-purchase it, at least until I find something as good or better. Plus it's only £6.99, at least that's what I paid for it.