Rimmel has been on a roll lately, not so long ago the brand released their eyeshadow primer. I wasn't too keen on it, I didn't like the packaging or the consistency of it but I decided to give it a go anyway and try something new after using NYX primer for ages now. It's the cheapest primer I came across, I heard that MUA has one but couldn't find it anywhere. Considering it's designed in a lipgloss/concealer form the applicator doesn't spread the product well and it needs to be blended with a finger. The product itself is a white, shimmery liquid that becomes smooth once applied to the lids. It usually lasts around 5 hours for me before the eyeshadow starts to fade and crease, so it's not the best result. It doesn't work well at all with cream eyeshadows I noticed, probably because they don't need a base but helps with powder ones. I find that NYX primer works much better for me so I don't think I will be using this one a lot.